Online Intelligence Services

Market Researchers, Product Managers and Competitive Intelligence professionals can use RadarFarms and benefit from monitoring and analyzing online response/buzz, Consumer-Generated Media and word-of-mouth information for products, services, brands and competitors.

If you are a Knowledge Worker or SEO Practitioner, you will be able to build, manage and use secure web-based information channels giving you competitive or innovative advantage. You can also use our Keyword Intelligence services to create taxonomies for any subject of your interest.

• Online Buzz, Customer Generated Media and Word Of Mouth Tracking and Analysis for products, services, brands and competitors
• Sentiment Evaluation – Radars that analyze RSS feed items and/or underlying source Web pages in HTML format for Positive/Negative Sentiment (under development)
• In-depth User Search Pattern and New Emerging Subjects of Interest analysis
• Subject Taxonomy - Capability to generate lists of keywords & key phrases created by indexing radar items and/or underlying source HTML Web pages.

Interested in developing your custom online intelligence solution? Contact us at solutions@radarfarms.com

“Long Tail” Keyword Intelligence

The famous Internet monitor Hitwise described once its now-defunct Keyword Intelligence tool as “Keyword Intelligence helps you optimize your internet marketing (search engine marketing, SEO, search marketing, SEM) campaigns and maximize your marketing strategy”.

We wholeheartedly agree with this definition when we describe our back-end Feed Parser tool.

We are in a business of acquisition and processing of large arrays of the web information on a specific subject.  Some of our radars feature over ten thousand of articles. It would be a shame if we never tried to analyze them.

Our Feed Parser is parsing RSS items the radars consist of and/or HTML source pages into one-, two- and three-keyword phrases for building Tag Clouds - weighted lists of keywords/key phrases:

Tag Clouds make Radars “sexier”, assist the visitors with search and, most important, assist Search Engines with indexing the Radars.

Only 15-30 top keywords/key phrases are making to Tag Clouds, however, during the parsing we get lists consisting of thousands of key phrases:

Those keywords could be used for any type of Search Engine Marketing – both Search Engine Optimization (SEO) and Paid Search (Pay-Per-Click).

Our parsing reveals many “long tail” keywords – odd two- or three-word phrases which are now all the rage in the Search Engine Marketing and very much sought after by the SEO and PPC professionals.

We already gained some experience creating Radars specifically for SEO and PPC including for our own Google AdWords campaign.

Because we aggregate and present such large arrays of information on a specific subject, a vast majority of our users are coming to our site through the “long tail” keywords which we track using Google Analytics tool.

Over some period time, we are able to provide the Radar Owner, the Google Analytics Keywords report providing those valuable “long tail” keywords:

If you would like to set up Radar to acquire keywords for Search Engine Marketing, would like to get your Google Analytics report or any assistance with your Keyword Intelligence, please contact us at: support@radarfarms.com