Why RadarFarms?

The World Wide Web is the largest publicly accessible data source in the world - the estimated Web size is 109 million Web sites and 15 to some 30 billion Web pages. However the information is dynamic and diverse, and consists of semi-structured Web pages, unstructured text, structured tables and multimedia (images, audio and video).

Due to jumbled and dynamic type of the data on the Web, finding, tracking and analysing of the Web-based information is a challenging and complex task.

At the same time, new Web advertisers experience problems with their products and services due to significant investments in money and time into Search Engine Optimization and Paid Search.

Back in 2005, when we were building currently defunct ITDynamo.com (the Web portal dedicated to career success and improving marketability and entrepreneurship among IT professionals), we discovered that traditional Search Engines cannot completely satisfy our needs because of inherent limitations, such as:

  • One time search vs. real time information monitoring
  • Discrete info from diverse sources (either news, articles, weblogs, forums, user groups, or multimedia) vs. heterogeneous content from one source
  • “One size fits all” vs. control, customization and categorization
  • Broad unstructured Info vs. structured knowledge management
  • Ranking of informational sources based on popularity vs. relevance.

To overcome these limitations we developed JobExposer, the first Canadian job search engine built on promising new Web 2.0 technology – RSS or Real Simple Syndication. This was a beginning of our new adventure – building RadarFarms.

What is RadarFarms?

RadarFarms is a Web-based “turn-key” Newsmastering, Online Intelligence and Advertising platform offering the capability to create, publish, access and utilize News Radars – controlled streams of Web news, articles, multimedia (videos, photos, audio- and podcasts), weblogs, forums and user groups covering very specific topics of interests of RadarFarms users.

For those who prefer creating and maintaining their own News Radars, we have developed powerful Newsmastering tools for discovery, aggregation, filtering, processing, mining and publishing dynamic Web-based content.

Several publishing options for delivering News Radars are available for RadarFarms users:

  • News Radars hosted at RadarFarms site
  • News Radars Widgets hosted at third party sites.
  • Niche Mini-sites, marketplaces and social networking sites completed with  “social infrastructure” – forums and weblogs
  • RSS feeds created using various search criteria

Our own experience with RadarFarms helped us realize a huge potential of its technology, which can provide tangible benefits to our customers. This prompted us to develop business solutions comprising the following offerings:

Interested in developing your custom solution? Contact us at solutions@radarfarms.com.



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